by Janet Lane
Today we look at the strengths of the mini-message networking site, Twitter. First a news flash regarding Twitter’s phenomenal growth: since last month’s numbers, Twitter has grown from 6 million unique visitors in the US to 7 million.
Why Twitter is good
● A feeling of connectedness and immediacy. A professional on a business trip was snowed in at an airport, Tweeted about it and within ten minutes had four offers of places to stay. Think of reaching millions with your emergency, instantly.
● Quick, easy postings. No need to write a lengthy post every day. Each post is 140 characters or less. This small bullet paragraph is 135 characters, for example.
● Quick and easy responses. Responses may come within seconds instead of hours or days.
●Filter through the noise. Say there’s a craft book you’re considering. Get several responses about it and reach a quicker, more informed purchasing decision.
● Find groups. Using the hashmark search, http://search.twitter.com , you can standard search for Tweets with the words editor, author, marketing in the Tweet itself, or for discussions of trending topics like #editor, #author, #marketing, precede your search with a #.
● Learn from the Twitter Giants at http://wefollow.com There, you’ll see that cnnbrk is the #1 Tweeter at 523,000 followers and BarackObama is #2 at 465,000. Find areas of interest, such as authors, media, etc. and follow the “influencers,” as they’re called.
To fellow Tweeters: Who’s your best “follow,” and why?
Like what you see? Please credit me. Thanks.
Next: How to tap Twitter’s strenth, and what you absolutely should NOT forget to include in your profile.