Twitter – Social Media Marketing Tool, or Time-waster?


Twitter-will this birdy's air stream help you fly?

Part 2 of the Twitter series by Janet Lane

(See prior post for part 1)

My survey
I surveyed eighty members of RMFW, asking (1) How long have you been Tweeting? (2) how many tweets do you generate per day? (3) How many Followers do you have? (4) Do you Tweet for just your novel writing, or do you have multiple brands/objectives? (5) What have you found to be the most helpful aspect of Tweeting? (6) Your final answer: Is Twitter a  /__/ time-waster or /__/ worthy promotional tool?

Survey says …
Out of eight author/writers, I heard from only four who have harnessed Twitter’s power to network and accomplish specific promotional goals.

The responses from non-Tweeters ranged from “never heard of it” to deep concerns that it would be a terrible time-waster.  One especially incredulous statement: “As an introvert, I’m just appalled.  Who needs to be in touch with people every moment of the day?”

What Twitter is  Twitter is an on-line networking group of over seven million people. Messages (tweets) are limited to just 140 keystrokes, so it’s what Associated Press writer Michael Liedtke calls “a potluck of pithy self-expression simmering with whimsy, narcissism, voyeurism, hucksterism, tedium, and sometimes useful information.”

Why Twitter is bad
The brevity of just 140 keystrokes severely limits your messages. The messages may never surpass mind-numbing chatter. It can be a huge time-waster, with no useful outcome. It can be a distraction from your more meaningful work and promotional activities. If you’re successful at building an interesting collection of people to Follow, you’ll never have sufficient time to listen to all of them. At the opposite end of the spectrum, you may send out a Tweet and receive absolutely no response. It’s hard to find people that you should be following. You may get obsessed with Twitter and become effectively chained to your computer or phone.  There may be negative Tweets about you or your company that may devastate.

Coming next – why Twitter is good, and how some writers have tapped this latest promotional tool’s strengths to promote their brand.

Like what you see?  Please credit me.  Thanks.


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Filed under Social Media Marketing, success techniques, The Writing Life

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