I spotted an interesting article in the Rocky Mountain News today. A Colorado YA writer, Ingrid Law, learned her debut novel, Savvy (Dial Books, Walden Media), was named a runner-up for the prestigious Newbury Award. To celebrate, Law went grocery shopping. She loaded her cart with canned and fresh goods for the Food Bank. “When good things happen, you need to keep putting that good energy out there,” Law said.
In addition to creating a pay-it-forward way to celebrate her good fortune and share her abundance, Law applied a “savvy” marketing technique, doing good and letting other people know about it. Kudos to Law on her creative promotion, and her generosity.